If you've published a book through Amazon KDP, getting the book discovered by new readers can be just as important as writing and publishing it.
You may already have your Amazon book page, social media accounts, promotional graphics, and a regular posting routine.
But there is one problem many indie authors eventually run into:
People can't discover a book they never encounter.
That's why I created my Promote My Book opportunity around Pinterest reader discovery.
My goal is to help suitable KDP books get introduced to an existing audience of readers who are already interested in discovering books.
Posting your book on social media can certainly create attention.
But attention isn't always the same as discovery.
A post can receive views shortly after publication and then gradually disappear as newer content takes over the feed.
That can leave authors repeatedly creating new posts just to keep their books visible.
Instead of asking only:
“How many people saw my post?”
I believe authors should also ask:
“Where can new readers discover my book after the initial post?”
That's where Pinterest becomes particularly interesting.
Pinterest works differently from a traditional social feed.
Readers can actively search for things they're interested in, including books, genres, reading recommendations, tropes and specific types of stories.
Someone might search for:
Books to read.
Kindle book recommendations.
Romance books.
Thriller recommendations.
Mystery books.
Fantasy books.
Spicy romance books.
Books with specific tropes.
New indie authors.
Hidden book gems.
This creates an opportunity to position a suitable KDP book around the interests of readers who are already exploring what to read next.
Instead of relying entirely on an existing follower base, the focus becomes reader discovery.
This is the audience I've built through my own Pinterest Books Recs Page.
The page is currently generating 62K+ monthly reader impressions, with almost 2K+ daily impressions at recent levels.
But the number isn't the only thing that matters.
The audience itself is important.
My page has grown to approximately 36K+ total readers, with 88%+ female readers and 56% of the audience coming from the United States.
I've also reached 800K+ readers since creating the page.
So when I promote a suitable book, I'm not starting with a completely new audience every time.
I'm introducing the book into an existing reader-discovery environment.
My Promote My Book opportunity is designed to give selected authors access to this reader-discovery ecosystem.
The basic idea is simple:
Your Book
↓
Pinterest Book Discovery
↓
Relevant Reader Interests
↓
Reader Curiosity
↓
Your Book Page
The promotional content is created around your book's genre, themes, reader appeal and relevant Pinterest search opportunities.
The objective isn't simply to put another advertisement online.
It's to give the right reader a reason to stop and explore.
This is one of the most important parts of my process.
I don't want my Books Recs Page to become a collection of unrelated advertisements.
My readers follow the page because they want to discover books.
So I want the recommendations and promotional content to remain relevant to that experience.
That's why submitted books are reviewed before being accepted.
I look at factors such as:
Genre fit
Reader appeal
Book presentation
Positioning
Overall suitability for my audience
A submission isn't automatically accepted simply because an author wants promotion.
The book needs to make sense for the audience.
That selectiveness helps protect the quality of the reader community I've spent months building.
An impression doesn't mean someone purchased a book.
It doesn't mean someone clicked.
And it certainly doesn't guarantee a sale.
It's important to understand that.
What 62K+ monthly impressions represent is opportunity for visibility.
Every impression is another instance where Pinterest content can potentially introduce something to a reader.
The more relevant the content is to the person seeing it, the more valuable that discovery opportunity becomes.
That's why I focus more on relevant reader positioning than simply chasing large numbers.
One of the reasons I like Pinterest for book marketing is that content doesn't necessarily stop being useful after the day it's published.
A properly positioned Pin can continue appearing through Pinterest search, related content and recommendations after its initial publication.
That doesn't mean every Pin will rank indefinitely.
Pinterest still controls distribution through its algorithms.
But it creates the possibility of continued discovery.
Compare that with constantly needing to create another social post because the previous one has already disappeared from immediate feed attention.
The objective is to build content with discovery potential, not content that only matters for a few hours.
Many authors assume they need a huge audience before they can reach new readers.
But Pinterest discovery isn't based entirely on your follower count.
Someone can discover a Pin because they're searching for a relevant topic, exploring a category or interacting with related content.
That's particularly useful for indie authors who don't already have a massive following.
Your book doesn't have to wait until you become a huge author before you start creating additional discovery opportunities.
You can start by positioning it around the readers who are already interested in what you've written.
A romance author shouldn't necessarily market their book in exactly the same way as a thriller author.
A fantasy book has different reader interests from a mystery.
A spicy romance has different search opportunities from a clean romance.
That's why I don't believe in using one generic promotional strategy for every KDP book.
Your book's:
Genre.
Themes.
Tropes.
Characters.
Mood.
Reader experience.
Visual identity.
can all influence how it should be positioned.
The goal is to make the promotion feel relevant to the reader who encounters it.
I want to be transparent about this.
I can control the promotional strategy.
I can control how the book is positioned.
I can control the Pinterest content created for the campaign.
I can research and apply relevant keywords.
I can optimize the promotional Pin around reader discovery.
I can place the content within the appropriate Pinterest environment.
But I can't control whether someone purchases the book.
I can't guarantee a specific Amazon ranking.
I can't guarantee reviews.
And I can't guarantee that every impression becomes a click.
Those things depend on the book, the reader, Amazon, competition and many other factors.
What I can do is create more opportunities for the right people to discover the book.
Before offering book promotion, I wanted to build an audience that actually cared about books.
That's why I've spent months developing my own Books Recs Page.
Today, that page has:
62K+ monthly reader impressions
Almost 2K+ daily impressions
36K+ total readers
88%+ female readers
56% U.S. audience
800K+ readers reached since creation
Those numbers represent the reader environment behind my promotional opportunity.
And that's what makes the offer different from simply paying someone to create another promotional graphic.
If you're interested in having your KDP book considered, the process is straightforward.
You submit your book through the Promote My Book section of my website.
I review the submission.
If the book fits my audience and in-house standards, I'll proceed with the appropriate promotion steps.
This means I can maintain the quality of the reader community while giving suitable indie books an opportunity to be discovered.
My Promote My Book opportunity may be worth considering if you:
Have an indie or self-published KDP book.
Want to reach more new readers.
Want visibility beyond your existing followers.
Want your book positioned around relevant reader interests.
Want Pinterest-based book discovery.
Want another promotional channel alongside your existing marketing.
Don't want your entire discovery strategy dependent on traditional social feeds.
You don't need to abandon Instagram, TikTok, Facebook or other platforms.
Think of Pinterest as another path toward discovery.
Someone may already be searching for the type of book you've written.
They may be looking for a romance.
A thriller.
A fantasy.
A mystery.
A spicy read.
A specific trope.
A new indie author.
Or simply something interesting to read tonight.
The question is whether your book has an opportunity to appear during that discovery process.
That's what my Promote My Book opportunity is designed to help with.
My Pinterest Books Recs Page is currently generating 62K+ monthly reader impressions and has reached 800K+ readers since creation, with a 36K+ total reader audience.
I'm selectively reviewing KDP books for potential promotion.
Not every book is accepted.
Each submission is reviewed based on whether I believe the book genuinely fits my reader audience.
If you believe your book would be a strong match, submit it through the “Promote My Book” section on my website.
Your book doesn't need another post that disappears tomorrow.
It needs another opportunity to be discovered by the right reader. 📚📌